I took the lead on designing key features for the platform, transforming ideas into user flows, wireframes, and polished high-fidelity prototypes. By collaborating closely with product managers, developers, and stakeholders, I ensured every design was intuitive, visually compelling, and scalable. My approach focused on aligning user needs with business objectives, delivering impactful results with each project.
At SuperWorld, every project I worked on had a common thread: pushing boundaries to make the platform more immersive and intuitive. Here’s how we turned ambitious ideas into impactful features:
Event Map Layer
Brought the map to life by integrating real-world events into SuperWorld’s virtual landscape. This feature connected users with dynamic event experiences, blending AR, NFTs, and physical spaces—leading to an impressive 298% increase in daily traffic.
User Onboarding Redesign
Transformed the onboarding process into a friendly, engaging experience that welcomed new users and helped them navigate the platform with ease. The result? A 16% boost in registration conversions and a smoother start for everyone.
Virtual Real Estate Page Revamp
Reimagined how users discover and purchase virtual property. By simplifying navigation and making ownership benefits clear, I turned a complex process into an intuitive, user-friendly journey.
NFT Marketplace Enhancements
Designed a sleek and seamless marketplace where users could effortlessly browse, buy, and showcase NFTs. Every interaction was optimized for clarity and excitement, reflecting the platform’s creative spirit.
Through these projects, I elevated SuperWorld’s platform experience, positioning it as a leader in the Web 3.0 space. The Event Map Layer brought unparalleled engagement, while the onboarding redesign enhanced user acquisition. Updates to the virtual real estate page and NFT marketplace ensured the platform’s functionality remained both user-focused and future-ready. My designs not only improved usability but also contributed to the platform’s long-term vision of connecting people through innovation.
